Tomorrow The World
 
a Film Export UK workshop for producers 
next date t.b.a
 
cbloye@filmexportuk.com

Most industries combine their research and development activities but in the film business, development seems to take place in a vacuum. Experienced producers learn to use sales companies to test assumptions about the value of talent packages and the levels of potential demand for their films in the international marketplace. Misunderstandings still occur between producers and sales agents even when both are experienced. How much more difficult is it for new producers to negotiate the pitfalls and establish a relationship of mutual support and trust with a sales company? 

TOMORROW THE WORLD is an intensive workshop event introducing new producers to independent film sales companies for a crash course in preparing films for the international market place. The workshop takes place over 5 hours on one day and will involve presentations, real world case studies, round table sessions and exercises. A typical schedule looks like this. 

13.30 - 13-45. Welcome
Between five and ten new producers are introduced to the course leaders who are two currently in-post sales agents (ideally handling different genres of film) plus, acting as moderator, the Chief Executive of Film Export UK. 

13.45 – 15.00.  Seven Ages of Sales.
The sales executives discuss their involvement throughout the life of the film.

  • Development.
  • Pre-sales to green light.
  • In production, marketing “the sizzle”.
  • First Screening, market/festival.
  • Contracts, Collections and Delivery.
  • Marketing plans and Releases.
  • Library.

This section is supported by supplied study materials including: a sample finance plan for a hypothetical film; territory-by-territory sales estimate sheets; details of the annual festival and market calendar (showing the most important); schedules of contractual delivery items from producer to sales company to distributor; example of the release and marketing plans to be agreed with distributor.

15.15 – 16.00.  The Package.
In this fun exercise, the participants are divided into groups and asked to collaboratively construct a package that they think will appeal to the sales agents. They chose a plot outline from 6 imaginary supplied options and then select each of the key cast members and director from some supplied real world names. Each group is given the same starting options. At the end of the allotted time, the sales agents (who have had no prior notice of the available elements) hear the pitch for each of the packages from its creators. Naturally, there is no “right” answer but the subsequent discussion of the sales agents’ preferences provides insight into the process. 
16.00 - 16.30. Break
 

16.30 – 17.30. Contractual Obligations
A detailed look at common clauses in agreements between producers, financiers and sales agents and the licensing agreements that the sales companies negotiate with distributors.
Discussion of rights, new media and new distribution channels. 

17.35 – 18.30.  Case studies
Round table discussions led by the sales agents recalling actual cases and illustrating the importance of the decisions the producer and sales agents make together. The producers will also recall cases in which they have been involved.
18.30 ENDS

 

 
 
 
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